Many organisations are at an early stage of their data journey. Before they can truly embark on this, they first need to gain an understanding of how data can transform their organisation or sector. This would be focused on those with a leadership role, helping them to think about what data opportunities exist, potential challenges, and to start to think about what investment and support may be required. This would sit alongside other Data Citizen level learning, with an overview of key uses of data, concepts, job roles etc.